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Celina Waddell

Fractional Product Designer

I partner with early-stage teams navigating the jump from MVP. As growth introduces complexity, I bring clarity to the product experience. 

Projects

2019 | Logic Monitor

Bringing structure to a highly complex, mission-critical product

LogicMonitor is an enterprise infrastructure monitoring platform used to prevent outages across large, complex systems. 

2020 | BidRocket

Designing a scalable SaaS foundation in six weeks

BidRocket was a fundraising platform for nonprofits transitioning from a service-heavy tool to a fully self-serve SaaS product.

Charles Schwab | 2025

Charles Schwab Title

Helped redesign complex financial workflows and improve product consistency during the TD Ameritrade transition while contributing to a more scalable design systems foundation.

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LogicMonitor | 2020

Bringing structure to a highly complex, mission-critical product

Redesigned dashboard discovery workflows for a high-density enterprise monitoring platform used to manage complex infrastructure environments.

Read Article

Projects

About

I work best as a trusted partner during moments when products are growing quickly and the path forward isn’t always clear. Founders come to me when they want someone who can understand the full picture, ask the right questions, and take real ownership of the problem—not just execute tasks.

How I Work

  • Simplify products until they’re easier to understand and explain

  • Take ownership of critical flows and core experiences

  • Ground decisions in research, real constraints, and user behavior

  • Bring structure to design work without slowing teams down

  • Establish lightweight systems that support speed

  • Reduce back-and-forth through clear documentation and direction

  • Help teams regain momentum and ship with fewer open questions

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